the peach truck
ctv campaigns and asset library refresh
Created while at Oust | Photos by Mary Caroline Russell
Ahead of the 2024 peach season, The Peach Truck teamed up with Oust to create a fresh content library—complete with scroll-stopping images and edited assets to fuel their paid social and CTV campaigns.
As Associate Creative Director, I led creative across concept development, script writing, storyboarding, wardrobe, and on-set direction—shaping the look, feel, and voice of the campaign. My focus was on capturing the warmth, charm, and authenticity that makes The Peach Truck so beloved, and pulling in a touch of humor along the way.
The result was a pair of fresh, compelling CTV ads and a versatile library of branded content that brought the spirit of peach season to life across every touchpoint.
I like mine
As part of a broader creative refresh for The Peach Truck, we developed a humorous CTV spot that leaned into the quirky, passionate ways people enjoy their peaches. Shot from the perspective of a Peach Truck team member working the Local Pickup Table, a series of eccentric customers approach one by one with delightfully out-of-context confessions.
The scene closes with a slightly stunned but smiling peach slinger who shrugs it off with:
"We deliver the freshest, juiciest peaches at the right time, everytime. How you enjoy them, is up to you."
The result is a lighthearted, character-driven ad that gave The Peach Truck a playful voice and created an unforgettable moment of brand personality.
Your summer could look like this
This sizzle-style spot tapped into the natural beauty of The Peach Truck’s star product—peaches—as pure, irresistible eye-candy. Through a series of high-definition, aesthetic-focused studio shots, we showcased peaches in their best light: perfectly stacked, artfully sliced, glistening in sunlight, and captured mid-split with satisfying ASMR-style sound design.
Every frame was crafted to feel luxurious, juicy, and summery—designed to spark a craving with nothing more than a look (and a little sound). The spot closes with a simple, enticing message:
"Your summer could look like this. Sign up for our emails to find out how."
The result was a visually rich, crave-worthy piece that highlighted the product's natural appeal while encouraging deeper engagement with the brand.