When Tennessee native Morgan Wallen sold out The O2 all the way across the pond, Spotify saw an opportunity to capitalize on the moment. To amplify the event, they secured key billboard placements along routes to the venue and asked us to create a cohesive out-of-home campaign.

As Senior Designer, I took the lead in concept development, design, and messaging for this global project. Drawing from Spotify’s sleek design system, I crafted messaging that seamlessly blended Morgan Wallen’s Southern roots with clever nods to London culture. The result was a bold, impactful campaign that honored both brands and resonated with a global audience.