handel’s homemade ice cream
social campaign
Created while at Oust
Handel’s Homemade Ice Cream came to Oust looking to freshen up their brand on social media while staying true to their time-honored, family-owned roots. With a focus on driving participation in their #HappierAtHandels Sweepstakes, they needed a creative solution that would modernize their presence without losing their charm.
Serving as both Social Art Director and Senior Designer, I led the project to craft a new “social brand”. From reimagining the tone of voice to designing eye-catching visuals and creating engaging content, I revitalized their brand with vibrant and playful design elements that stayed true to their heritage. The result was a dynamic social presence that resonated with their audience, boosted engagement, and helped elevate the #HappierAtHandels campaign.
By introducing a hint of pink to the color palette, pairing it with playful cursive typography, and incorporating whimsical illustrative elements, I infused new energy and personality into the brand's social presence. Alongside the visuals, I crafted cheeky copy that reinforced the brand’s emphasis on happiness and created a cohesive and inviting experience across every post.
the ugc challenge
An additional challenge for this project was finding a way to showcase the UGC content generated by the contest in a way that felt cohesive and on-brand. To address this, I designed a customizable frame that seamlessly integrated user-generated photos into the visual world we had created. This solution ensured that every piece of content felt polished, branded, and aligned with the refreshed aesthetic.
