When the agency decided it was time for a rebrand, they trusted me to take the reins from start to finish. The old brand felt a bit too focused on breaking the mold and pushing boundaries just for the sake of being different. The goal for the new look was to be fresh and approachable—still bold and modern, but with a more welcoming, friendly vibe that felt cool without trying too hard.

From moodboarding to final build-out, I designed everything—color palette, typography, patterns, and logo—to help strike that balance. The result is a cohesive identity that feels both fun and sophisticated, capturing the energy of a brand that's confident, creative, and ready to connect with a wider audience.

This project was a perfect mix of strategy and creativity, and seeing the brand evolve was incredibly rewarding—it’s exactly where we needed to be.