Each summer, the Georgia Watermelon Association taps our team to help sweeten their social presence—and I'm lucky enough to lead the creative charge. As Associate Creative Director, I guided monthly content brainstorms, provided design direction, and offered copywriting support across their seasonal campaigns. We leaned into fun, colorful storytelling to build excitement ahead of watermelon season, mixing playful brand moments with educational content, paid ads, and influencer collaborations. I also helped concept and direct a seasonal shoot and supported the development of print materials. This work reflects the power of smart, consistent creative to keep a seasonal brand top-of-mind and genuinely fun to follow.