cortazzo foods
social design / direction
We partnered with Cortazzo, a family-owned pasta sauce brand, to bring their story to life on social. With a focus on rich heritage, generational traditions, and fresh, simple ingredients, we set out to create a social presence that felt warm, authentic, and undeniably Italian.
As Associate Creative Director, I led the creative vision, provided design leadership, and contributed hands-on design work. Our content leaned into familial culture—pulling inspiration from old family photos, handwritten recipe cards, and sun-drenched kitchen tables. The result was a visual world that celebrated the beauty of tradition and the joy of a good meal shared.
Created while at Oust
I led the visual strategy for Cortazzo’s social presence, curating and creating content that celebrated family traditions and fresh ingredients. From month to month, I crafted a cohesive content calendar that brought the brand’s story to life with warmth and authenticity, with additional design support from Caroline Mangum, who helped bring the vision to life under my direction.