opry next stage

Social production campaign

Created while at Oust | Photos by Mary Caroline Russell

Working closely with our Creative Director, I helped shape the creative vision for Opry Next Stage—a series highlighting rising country artists through interviews, content, and behind-the-scenes moments. While the production team handled the filming, I focused on developing engaging interview concepts, keeping the set visually cohesive, and making sure all on-set collateral aligned with Opry's iconic brand.

From set styling to scripting fun video moments, I loved getting to think like a fan—dreaming up ideas that felt both fresh and authentic to the artists featured. It was a collaborative, fast-paced environment where I got to flex both my conceptual and visual muscles to bring a thoughtful (and fun!) energy to everything we put out.

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